Imagine that you have recently acquired a new CRM platform for your real estate business. The CRM platform is new, reaching the market no more than a few months before you purchased it.
At the time of your purchase, the technology seemed impressive with its multiple integrations. However, a few weeks pass, and you have noticed that clients are leaving and your employees are dissatisfied because they constantly come to you for questions.
Make no mistake. The technology, for its design, probably had a lot to bring to the table — what was left unaddressed was the human side of things.
This is where digital transformation services come in.
Digital transformation enables your business to leverage the capacities of various technologies. These optimisations will create positive changes to your business. These changes can be efficient workflows, better customer relationships, and improved performance tracking, to name a few.
If you are in search of a way to incorporate new technologies into your business operations, you need digital transformation services. Pantheras is a digital transformation agency in Sydney that specialises in bringing organisations and new technology together in synergy.
Read on to learn more about why you need digital transformation services for your business.
The concept of digital transformation is fairly “organic” in how it developed. However, the idea isn’t new. The earliest iteration of the concept was in 1948 when the Information Theory spearheaded the development of semiconductors and the internet.
As the internet gave rise to new technologies, businesses needed to incorporate them into their operations. Digital transformation is the process by which organisations successfully implement these technologies in a way that fits their business goals.
Digital transformation also involves configuring the newly acquired technology in a way that works in synergy with the organisation. In other words, for the transformation to be successful, technology must be usable and accessible by the most number of people in an organisation.
This removes the friction and trepidation that accompanies using new technology, resulting in better performance and workflow. Pantheras ensures that newly acquired technology aligns with your organisation's goals and objectives.
Any technology is only as good as how an organisation incorporates it. Not only does digital transformation make technology work, but it makes technology work for your organisation.
Here are the benefits of digital transformation:
A major limiting factor when it comes to data usage is data access. Accessing data isn’t always easy with the introduction of a new type of technology. With digital transformation services, organisations can configure and customise their on-premise or cloud-based data platforms to best suit employees.
With better data access, data is maximised, enabling companies to make better decisions and make the necessary improvements.
New technology will always be met with resistance. This resistance can render any form of technology useless regardless of how cutting-edge it may be.
Digital transformation services like the ones we offer ensure that technology becomes an asset to a business and not a burden. With configuration, digital transformation services address areas where new tech like CRMs, CMSs, and ERPs can be useful. From there, digital transformation services can work in tandem with a company to determine how to best use these assets in alignment with business objectives.
Social media adoption is a large part of digital transformation. Digital transformation services can determine the best possible CRMs and integrations that connect a business to its audience.
At the end of the day, technology has one purpose — optimisation. Digital transformation services guide how to best use technology to improve an organisation’s performance.
Digital transformation works by enabling tech integrations at all levels of an organisation. For instance, a CMS introduced and configured by a product management group in Australia can help non-IT personnel make tweaks to a landing page.
The transition to technology use can be challenging for any organisation. This is why our team at Pantheras has simplified the process into three steps:
Knowing what you want to get out of a new tech or platform integration is key to evaluating its success later on. Your organisation’s technology use must be under the guidance of your business objectives.
After all, digital transformation succeeds when technology works towards your goals — not against them.
Once you’ve determined your goals, we get to work. We can offer a selection of platforms or technological integrations that can be resourceful to your business objectives.
Once you have selected your new technologies, we configure and customise them based on how you want your workflows to be. Our optimisations will also be guided by the goals you have discussed with us.
Once everything is in place, your organisation’s efficiency and customer relations will improve. More importantly, if you’ve signed up for any data technology service, you’ll find your data more accessible and useful whether it’s on-premise or in the cloud.
Thrive with the Times with Digital Transformation Services in Sydney
At the end of the day, digital transformation isn’t so much about the technology chosen for integration. It is about the business and people who seek ways to make workflows and customer relations better. This understanding is central to everything we do at Pantheras.
If you need a product management group in Australia that offers digital transformation, look no further. Reach out now and see how we can add longevity to your business operations.
